How BT Global Services Achieved Sales Excellence Around the Buyer Journey

How BT Global Services Achieved Sales Excellence Around the Buyer Journey

Sales leaders and their teams are under persistent pressure to deliver organic revenue growth amidst escalating customer demands where the balance of power has shifted in their favor. In today's digital era, companies like BT Global Services, a multinational telecommunications company operating in over 180 countries, are tackling the challenge by putting the customer at the center of everything they do. Join us to learn how BT Global Services and the Salesforce Success Cloud created a playbook for sales excellence to support seller effectiveness, collaborative account management, and deeper customer relationships.
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