BFGoodrich Creates Connected Customer Journeys in Marketing Cloud

BFGoodrich Creates Connected Customer Journeys in Marketing Cloud

67% of marketing leaders say creating a connected customer journey is critical to their overall marketing strategy success. Depending on a customer's preferences, their intent, and expectations, the best customer experience could be an email, SMS, push, ad, website content, or any combination. Join us as Scott Robbins, Demand Generation & Insights Manager, shares how they've developed a cross-channel customer journey strategy at BFGoodrich.
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