Healthcare Revolution: EmblemHealth's Customer-Centric Marketing Transformation
Healthcare Revolution: EmblemHealth's Customer-Centric Marketing Transformation
In today's digital world, building connected and personalized customer experiences has never been more important - so how can medical insurance providers manage regulatory changes and stiff competition? Join us as Beth Leonard, CMO and Olivia Fischetti, Director of Digital Strategy talk to us about how Marketing, Communications, and IT Leaders from EmblemHealth are using data & technology - bolstered by the power of Salesforce's Marketing, Service & Sales Clouds - to deliver seamless and connected customer experiences. You'll learn how Emblem Health thinks about customer journey best practices for sending the right message at the right time, and its approach for turning its members to brand advocates.
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