Become a Trailblazer: Build a 360° View of Your Customer
How do you define the world we live in today, with autonomous vehicles on the roads, smart speakers in our homes, and extraordinarily powerful computers in the palms of our hands? This is the Fourth Industrial Revolution -- an incredible wave of technological innovation characterized by an influx in connectivity. Behind these new technologies are rising customer expectations -- all of us are demanding smarter, faster, and more personalized engagement with every single company interaction. In the Salesforce opening keynote, Chief Marketing Officer Stephanie Buscemi will share how Trailblazers at State Farm, Pacers Sports & Entertainment, e.l.f. Cosmetics and Conagra Brands are using the latest Salesforce innovations to build a 360-degree view of their customers so that they can deliver on the demands of today.