With the rise of the internet and the power of the common consumer, businesses must look backward and scale the caring their grandparents’ businesses exhibited toward their customers, or watch the competition pass them by. Today, individuals and brands that out-care and out-love their competition — those emphasizing quality, value, responsiveness, and attention to detail, among other essentials — see the biggest returns. Gary Vaynerchuk, best-selling author and venture capitalist, will share:
-What the most successful sales and marketing teams are doing to connect
-How to create personal touchpoints and opportunities to connect with your customers
-Which marketing best practices you can utilize to reach your customers
Gary Vaynerchuk is The New York Times best-selling author of three books and one of both Fortune and Crain’s 40 Under 40. He's a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, and Uber before co-founding VaynerRSE, a $25 million angel fund. Fresh out of college, Gary took over his family wine business and grew it from $3 million to $60 million in just five years. Now he runs VaynerMedia, one of the hottest digital agencies, advising companies like General Electric and PepsiCo on how to build digital brands — and find their social media voices.