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The $12 Trillion Opportunity Behind the SDGs
The business of business is to improve the state of the world. As consumers and employees are becoming more aware of corporate impact, they are demanding that businesses step up to solve the world's most pressing challenges. This is no longer simply the right thing to do — this is about doing well by doing good. Achieving the Sustainable Development Goals (SDGs)—the world's to-do list for people and the planet—could open up an estimated $12 trillion USD in market opportunities and create 380 million jobs.