Consumer Goods Keynote: Unlock Agility and Relevance in Your Value Chain
Great change means great opportunity. To capitalize on this, consumer goods companies must be ready to leverage their digital transformation efforts to act quickly and effectively across their entire value chain. Whether connecting the consumer experience with relevant marketing or staying agile in the route to market for traditional and D2C channels, organizations can deliver a seamless experience when they innovate and integrate across all business functions. Leading Trailblazers, including Frito-Lay and Shiseido, will share how the Salesforce Customer 360 is unlocking organization and ecosystem value across B2B, B2C and B2B2C. And hear more about the new Consumer Goods Cloud and the Salesforce product development specifically for the CG industry, starting with retail execution to deliver the perfect store.