Digital Transformation: Unite sales, service, marketing, IT, and commerce.

Digital Transformation: Unite sales, service, marketing, IT, and commerce.

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers.
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