Customer 360 for SMB
Research shows nearly three-quarters of consumers expect companies to understand their needs and expectations, but only 47% of customers say companies are living up to these expectations. Faced with this reality, 58% of SMB leaders say meeting customer experience expectations is a challenge for growth over the next two years. More and more, businesses of all sizes are looking at how they connect with their customers every day to deliver great experiences that exceed customer expectations. With Salesforce, companies can leverage Customer 360 to deliver those delightful experiences; but what does it mean for small business and how can they take advantage of new technology in cost-effective ways? In this segment we explain what Salesforce Customer 360 is, what it means for small businesses and why it's critical for growth minded companies.