How to Enable a Deeper Connection Between Sales Cloud and Google Analytics 360
This is a joint session aimed at marketers presented by Salesforce Silver Partner, Cloudkettle and Expedia’s corporate business travel group - Egencia. In it we will cover how to enable Salesforce Sales Cloud Data Import in Google Analytics via a native Google Analytics 360 Integration. This integration lets you bring sales pipeline data from Sales Cloud directly into Google Analytics. This session will discuss the benefits of having Sales Cloud data directly in Google Analytics, the steps required to complete this integration, and the best practices that should be followed around this integration. Attend this session to hear lessons learned by Egencia and actionable takeaways on how connecting Sales Cloud and Google Analytics 360 will help you get better insights to inform your marketing strategy.