Building World-Class Digital Experiences with Customer and Partner Communities-1
Last year, National Australian Bank (NAB) began an enterprise-wide CRM transformation to deliver improved customer experiences. As a subset of this, they embarked on a complete redesign of their Mortgage Broker Platform, which included consolidating 2800 instances of Sales Cloud to improve the experience for their brokers. In this session, you'll learn how they used a design-led approach to redesign the customer experience and reduce complexity using Salesforce Partner and Customer Communities. NAB will share how they streamlined processes for their users, including best practices for managing large, transformation programs.