Personalized =/= Relevant: Automating More Meaningful Emails to Alumni
Will alumni engage more with emails timed for personal relevance? Spoiler: Yes. Personalization doesn't make content personal -- relevance does! Get an overview of recent email campaigns from Columbia University's Office of Alumni and Development that used a mix of Marketing Cloud automation, triggers, enhanced dynamic content, and the right timing to increase alumni engagement with content timed and targeted for more personal relevance.