Personalized =/= Relevant: Automating More Meaningful Emails to Alumni

Personalized =/= Relevant: Automating More Meaningful Emails to Alumni

Will alumni engage more with emails timed for personal relevance? Spoiler: Yes. Personalization doesn't make content personal -- relevance does! Get an overview of recent email campaigns from Columbia University's Office of Alumni and Development that used a mix of Marketing Cloud automation, triggers, enhanced dynamic content, and the right timing to increase alumni engagement with content timed and targeted for more personal relevance.
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.