Turning University Lead Insights Into a Lean, Mean Nurturing Machine

Turning University Lead Insights Into a Lean, Mean Nurturing Machine

How RMIT Online University used lead conversion insights as a foundation to build new lead nurturing journeys in marketing cloud.

What you'll come away with:
- How to translate lead conversion insights into personalised and effective lead nurturing journeys.
- Lead momentum and action deadlines, the two most important levers to drive conversion for your journeys.
- Building a lead engine in Marketing Cloud.
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