Turning University Lead Insights Into a Lean, Mean Nurturing Machine
Turning University Lead Insights Into a Lean, Mean Nurturing Machine
How RMIT Online University used lead conversion insights as a foundation to build new lead nurturing journeys in marketing cloud. What you'll come away with: - How to translate lead conversion insights into personalised and effective lead nurturing journeys. - Lead momentum and action deadlines, the two most important levers to drive conversion for your journeys. - Building a lead engine in Marketing Cloud.
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