Wharton's Salesforce Journey: Not Just Marketing & IT, a School-wide Strategy
The Wharton School at the University of Pennsylvania has a complex, distributed, and federated environment. We embarked on a Salesforce journey four years ago to enable the School to make data driven decisions and streamline business processes with a superior user experience. Along the way we learned many lessons about change management, data governance, program management, and adoption as we deployed Salesforce. In this session you will learn why we chose Salesforce to advance our CRM/sales, community-building, and marketing activities. Come and learn from stories of various stakeholder perspectives and ideas that contribute to this initiative, fostering a culture of collaboration and change at the Wharton School. Join Sarah Spaulding, Senior IT Director for Strategic Partnerships and Joe Cruz, Senior IT Director for Enterprise Solutions and Services, as they share Wharton's Salesforce journey from their perspective as Program Managers. Whether it's growing your Salesforce footprint, trying to decide if Salesforce is right for you, or if you're humming along smoothly, there are many little and not-so-little things that can be learned from their experience.