Innovating to Exceed Enrollment and Fundraising Goals at Westmont
If you work at a school that doesn't have a large endowment (3x your operating budget) then you know how critical enrollment and fundraising are to your institution. Join us to learn how Westmont leveraged innovative approaches with Salesforce, Einstein Analytics, Prediction Builder, Marketing Cloud and AI to help admissions welcome its largest class ever and advancement surpass its fundraising goals for 5 consecutive years. This session will provide an introduction for how to lead a digital transformation project at your institution. We will also share some of the struggles and processes that helped guide us along the way.