How Asahi Beer Leverages AI to Deliver Personalized Consumer Communication
How Asahi Beer Leverages AI to Deliver Personalized Consumer Communication
Providing crisp, refreshing beverages since 1889, Asahi Beer has been a darling brand in Japan. Recently faced with challenges to transform the way they connect with their consumers, Asahi has embraced turning mass communication into more direct 1:1 consumer interactions. In this session, learn how Asahi has leveraged Einstein Discovery to predict the likelihood of consumer engagement through mobile messaging to deliver personalized campaigns at scale.
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