Enabling Excellence at Monash University
Enabling Excellence at Monash University
Blending physical, digital and virtual touch points across all audience lifecycles is an aspiration that many organizations have. In the Higher Ed sector, the complexity to provide a consistent audience experience increases as relationships formed with a university can be multiple and varied. The heightened number of interactions and engagement opportunities to keep our staff, students, alumni and industry partners across makes implementing a relationship management platform in a university environment extremely challenging. This session will focus on Monash's unique story of how they have navigated these complexities by creating an innovative data architecture and a unified approach to audience orchestration and engagement across the university to deliver positive change every day. Specifically the presentation will address the following key elements of the Monash journey: - Program Overview - Core principles - Key focus areas - Benefits realized
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