Blending physical, digital and virtual touch points across all audience lifecycles is an aspiration that many organizations have. In the Higher Ed sector, the complexity to provide a consistent audience experience increases as relationships formed with a university can be multiple and varied. The heightened number of interactions and engagement opportunities to keep our staff, students, alumni and industry partners across makes implementing a relationship management platform in a university environment extremely challenging.
This session will focus on Monash's unique story of how they have navigated these complexities by creating an innovative data architecture and a unified approach to audience orchestration and engagement across the university to deliver positive change every day.
Specifically the presentation will address the following key elements of the Monash journey:
- Program Overview
- Core principles
- Key focus areas
- Benefits realized