Marketing Cloud, Trailhead...
Best Practices for Notifications and In-App Guidance
You've built a useful app that solves a real business problem, but no one is using it. Actionable information is flowing through your org, and nobody notices. What gives? Driving users to discover and adopt custom solutions can be a constant challenge, and keeping them engaged can be even more of a trick. To help give you an advantage in that battle for eyeballs, Salesforce has recently introduced new capabilities for both contextual learning and delivery of timely insights. In this session, our product leads will show you how In-App Guidance can power tailored, step-by-step instructions that train users directly inside the tools and apps you’ve built to run your business. Then see how Notification Builder can keep them on the hook by surfacing custom desktop and mobile push notifications exactly when they’re relevant.