Today, there’s a fundamental challenge that exists for marketers. On one side, consumers are demanding personalized experiences – 76% have reported that they expect it when interacting with brands. And on the flip side, 57% of consumers report being uncomfortable with how companies are using their data. Given the important of customer experience, it's no surprise that 51% of marketers say their organization is more mindful about balancing personalization and privacy than two years ago.
In this session, we’ll unpack the nuances behind these challenges, and share all the marketing trends you need to know to set yourself up for success.