How NAACP Leveraged Marketing Cloud to Drive Member Engagement
How NAACP Leveraged Marketing Cloud to Drive Member Engagement
The NAACP partnered with Traction on Demand to envision a future where Member Engagement and Retention was automated and personalized for every member. Membership is the bedrock of The NAACP’s mission, so reaching every member with the correct messaging is crucial. Hear how the team collaborated to design, develop, and deploy key Journeys in Marketing Cloud to streamline Membership Engagement and drive an increase in Membership renewals.
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