Cargill Uses Marketing Cloud to Accelerate B2B Deals & Improve Lifetime Value
Cargill Uses Marketing Cloud to Accelerate B2B Deals & Improve Lifetime Value
Marketing Cloud helps B2B manufacturers thrive, so it's no surprise Cargill uses it to achieve their corporate mission of helping people thrive. Learn how Cargill is using Marketing Cloud to close B2B deals faster by using the power of Journey Builder to engage leads and capture powerful insights, score them and then pass those prioritized leads and insights to sales via Sales Cloud to help accelerate their deal cycles. You'll hear their rapid journey from concept to launch, how they measure and track their progress and what's next in their journey to engage customers end to end - across the entire customer lifecycle - to improve loyalty and increase their lifetime value.
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