How a Multi-Year, Multi-Phased Transformation Changed Mitsubishi’s CRM Approach
How a Multi-Year, Multi-Phased Transformation Changed Mitsubishi’s CRM Approach
Market pressure pushed Mitsubishi to increase customer loyalty. To do this, a complete renovation of the CRM setup at Mitsubishi was needed. This session will explore how Simplus worked with Mitsubishi to transform Mitsubishi’s customer engagement and yield dramatically improved results through integration, CPQ, and more.
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