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Trail Mapping a CRM Strategy - The National MS Society Vision and Roadmap
Find out how the National Multiple Sclerosis Society co-created a vision and roadmap with business and technology, capturing the attention and imagination of the organization, by putting eight constituent groups at the heart of the vision. To improve the experience for their constituents and increase revenue, the Society committed to an enterprise-wide Salesforce ecosystem across Sales, Service, Marketing, and Community Clouds to ensure that the 1 million people affected by MS can live their best lives. Learn more of why having a vision, roadmap and business alignment is important to the success of any implementation.