Going Digital for Disaster Relief
Time is of the essence when a disaster strikes and the urgency to fundraise for these causes takes priority on top of day-to-day operations. During critical times, digital channels allow organizations to react quickly and reach the right audience. The International Fund for Animal Welfare (IFAW) uses the wide breadth of Salesforce Marketing Cloud tools to manage digital marketing for their eight global offices and disseminate campaigns in a timely manner across the world. It?s not just about blasting out communication through their channels. With tools like Social Studio, IFAW can join conversations on different social channels to maximize their reach and fundraising abilities.