Putting the Mission First: How BBBSA and NAACP Approach Technology Investments

Putting the Mission First: How BBBSA and NAACP Approach Technology Investments

Big Brothers Big Sisters of America (BBBSA) and the National Association for the Advancement of Colored People (NAACP) have both taken a mission-first approach to technology.  They know that beyond fundraising, Salesforce can be an incredible tool to manage, measure and activate their mission.  Learn from both of these organizations on how to build a case and determine the return on investment when taking a mission-first approach to technology.
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