The Role of Artificial Intelligence in Your B2B Marketing Strategy (1)
The Role of Artificial Intelligence in Your B2B Marketing Strategy (1)
B2B marketers are increasingly adopting artificial intelligence (AI) to power the personalized, “Amazon-like” customer experiences now expected by business buyers. But despite its growing popularity, no dominant use case for the technology has emerged. In fact, use cases for AI are as dynamic and varied as the technology itself. Join us as we explore the role of AI in B2B marketing and how you can leverage this technology to create intelligent customer experiences.