Let any User in Salesforce send mass emails from Marketing Cloud *without having to train them on Marketing Cloud*. With some custom development (and a little magic), users at Indiana University are able to create data extensions in Marketing Cloud directly from the Campaign page layout. Find out how Sierra-Cedar and IU created the "Magic Button," a creative way for a user base familiar with the structure of Salesforce Campaigns to easily send Marketing Cloud emails without the use of imports/exports, filters and SQL queries, and minimal knowledge of Marketing Cloud! The Magic Button is also configurable without code changes and works for both Classic and Lightning views. Join us for a quick demo and discussion on the magic of a button.