Financial Services Keynote: Get Smarter in the Age of the Customer
Financial Services Keynote: Get Smarter in the Age of the Customer
The financial services industry faces a loyalty crisis, with only 55% of customers saying they are likely to stay with their bank for the next six months. Convenience is the new loyalty and pioneering firms are using a new technology, artificial intelligence (AI), to create differentiated, convenient experiences. In an era of changing customer preferences, increased competition, and a tsunami of regulatory change, now is the time for financial services firms to compete using intelligence-driven strategies to power customer journeys, self-service communities, and compliance processes.
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