In the past, the retail path-to-purchase was simple and straightforward. Now everything's complicated. Shoppers traverse a myriad of channels and retail's "magic moment" occurs everywhere, from the cash wrap, call center, to the palm of your customer's hand. Never has the handoff between marketing, stores, commerce and service been more important. Join Shelley Bransten, SVP Retail at Salesforce along with Mary Kay Huse, EVP of Retail Product at Salesforce and Bethany Kemp, VP of Technology and Information Systems at Design Within Reach, as they discuss how retailers are using the Intelligent Shopper Success Platform to deliver a smarter, personalized and connected shopping experience to win the hearts and minds of today's shopper.