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Become a Salesforce Training Partner

Become a Trailblazer Workforce Partner

Partner with us to empower learners and build future-ready talent together. By joining our network, you'll play a direct role in transforming careers, closing the skills gap, and shaping a diverse, high-performance workforce ready to tackle the challenges of an AI-driven world.

Explore the benefits

When you join our partner program, you gain the resources and support to grow your impact. You'll connect with a community of like-minded organizations, access tools to help you scale, and reach learners keen to join your programs.
This partnership is built on shared goals, preparing people for meaningful careers in the age of AI and Agentforce.

Apply
Curriculum and Resources

Curriculum and Resources

Access comprehensive learning paths, expert-led training materials, marketing toolkits, technical documentation, and dedicated support to help you succeed and grow your impact with learners.

Vibrant Community

Vibrant community

Join a thriving network of training partners. Share best practices, collaborate on innovative programs, and connect with experts who are passionate about workforce development and learner success.

Marketing Support

Marketing Support

Leverage co-marketing opportunities, branded campaign assets, social media templates, event promotion tools, and dedicated marketing guidance to amplify your reach and attract more learners effectively.

Partner spotlight

SMARTBRIDGE

The Trailblazer Workforce Partner Program has accelerated SmartBridge’s mission, enabling us to empower 125,000 learners for the Salesforce ecosystem.

Amarendar Katkam
Founder & CEO, Smartbridge Educational Services Pvt Ltd

Explore Resources

Discover the trends, skills, and stories shaping the future of the Salesforce ecosystem and the workforce at large. From expert perspectives on AI and the jobs of tomorrow, to real stories from partners transforming lives in their communities, there's always something new to discover.

How Entry-Level Jobs Are Being Reimagined in the Agentic AI Era
Hiring in the AI era

How Entry-Level Jobs Are Being Reimagined in the Agentic AI Era

Contrary to reports, more than half of corporate execs plan to expand entry-level hiring.

Learn more
The Future of Work is Still Human: Learnings and the 4Rs to Building the Human + Agent Workforce
Future of Work

10 New Jobs Created by AI: Is One Right for You?


As AI transforms the workforce, being adaptable, curious, and open to learning could lead you to a new career.

Learn more
5 Things Jobseekers Need to Know in the Age of AI Agents
Careers

5 Things Jobseekers Need to Know in the Age of AI Agents

By mastering AI-driven tools like agents, professionals can become more agile and attractive to potential employers.

Learn more
In the Agentic Era, Human Imagination Mu
Future of Work

The Future of Work is Still Human: Learnings and the 4Rs to Building the Human + Agent Workforce

Agents are not about replacing people, they are about releasing us from the routine, the bureaucracy, the noise — and augmenting human productivity, creativity, and purpose.

Learn more
Hiring in the AI era

In the Agentic Era, Human Imagination Must Shape the Jobs of Tomorrow

With rising concerns about AI wiping out jobs, both imagination warps and imagination gaps fail us in creating a new future where AI and humans work alongside each other instead of where AI destroys civilization.

Learn more

FAQ

What you need to be able to apply

Make sure your organization meets these baseline criteria before submitting your application:

  • Be a workforce training program dedicated to helping job seekers prepare for jobs in the Salesforce ecosystem.
  • Train at least 20 learners per year.
  • Have at least one person supporting their training program who holds a related Salesforce certification.

What we will complete during the onboarding & registration process

Once your application is approved, we’ll work together to check off these official launch milestones:

  • Include at least 1 Trailhead Trail as part of the curriculum.
  • Have a legitimate website that clearly shows Salesforce as a learning option and the program's branding materials.
  • Complete all the enablement and onboarding materials
  • Be compliant with data reporting and tracking

An organization cannot be:

  • An organization that does not teach or is not planning to teach Salesforce.
  • An organization with a website that shows no evidence of Salesforce learning options.

Eligible organizations can fill out our application here.

Curated Content

  • Check out the Learning Pathways and Presentations Canvases linked in our Global Workforce Development Slack Community.

Certification & Product Updates

  • You will receive regular updates about products, certifications and other initiatives via Slack.

Centralized Support

  • Share your questions in Slack!

Peer Connections

  • Join a network of workforce development leaders from around the world and collaborate on real solutions to challenges.

Connection to Community Events (e.g. Trailblazer Community Conferences)

  • We will share regular updates on upcoming Trailblazer Community Conferences, including opportunities for sessions or trainings.

Quarterly Town Halls

  • You will have an opportunity to join quarterly town halls where Salesforce and other workforce leaders will discuss hot topics, key updates and opportunities for collaboration. Invitations to quarterly town halls will be shared via Slack.

Logo & Assets Kit

  • Access to marketing logos and assets to promote your participation as a Salesforce-certified Training Partner.

Eligible for WFD Spotlights

  • We love sharing your stories! Please share your stories with us in Slack, and we'll re-post it on Social media and other channels where appropriate.

Trailblazer Workforce Partner Directory

  • Your company will be listed in the Trailblazer Workforce Partner Directory, giving both job seekers and employers access to your information.

Eligible for Career Fairs

  • You are eligible to participate in Salesforce hosted career fairs (selected regions only).

WFD Summits

  • You are welcome to join us for our Workforce Development summits.

No, the program and resources are available at no cost to organizations.

While you don't have to sign a specific contract to join, registering for the Salesforce Partner Program will require you to agree to our standard Salesforce Program Agreement, Privacy Statement, and Trailblazer Workforce Partner Branding Guidelines.

The minimum steps to remain an active member of this program are to respond to our quarterly survey to share your metrics of success.

No, being a part of this program does not provide the opportunity to train professionals or offer any of the courses taught by Trailhead Academy.

Approved Trailblazer Workforce Partners are eligible to use the Workforce Partner logo provided on approval within the brand guidelines.

Important note: This does not allow for the use of the Salesforce, cloud, or Trailhead logo.

Salesforce Partners are AgentExchange partners that build applications for the Salesforce platform and consultants that support our customers with their Salesforce instances. Learn more about the Salesforce Partner program here.

Organizations that no longer meet the program’s eligibility or participation requirements or that violate the Salesforce Program Agreement may be removed from the program. If you have additional questions, reach out to trailblazerworkforcepartner@salesforce.com.

Contact us

Any further questions? Please reach out to our team.

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