CRM software as a service continues to gain popularity, even in a down economy. Why? Perhaps more companies are getting back to basics and focusing on the heart of the business: customers. It’s no secret that winning and retaining customers is the key to business growth and success. But that’s no small feat given the customer demands that companies face—plus the difficulty of implementing and enforcing processes to effectively support interactions with prospects, customers, and partners.
Fortunately, there are dozens of customer relationship management (or CRM) solutions devoted to helping companies manage those critical relationships. Software as a service is a technology model that has become very popular. CRM software as a service, also known as the cloud computing model, allows you to mind your customers and your budget at the same time.
To steer your company through these turbulent times, it's more important than ever to be on top of every lead, every opportunity, and every customer interaction. Without a big up-front software investment that's expensive to install and maintain. That’s where CRM software as a service comes in.
With CRM software as a service from salesforce.com, you can get up and running in 30 days. With our pay-as-you-go model, the price of success is dramatically lower. And say goodbye to complexity, too: Salesforce.com handles the heavy lifting of maintenance and upgrades. No wonder CRM software as a service has become so popular.
CRM solutions help companies do what they need to thrive: focus on customer relationships. In fact, business CRM software as a service helps make that focus laser sharp. For the most successful companies, CRM solutions are an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with—or ideally stay ahead of—changes in your market and customer base. With their inherent flexibility, lower costs, and faster implementations, cloud computing CRM solutions, also known as CRM software as a service, have become the de facto standard for companies of all sizes in all industries and geographies.
Organizations can enjoy unparalleled productivity, revenue growth, and business intelligence with Salesforce CRM software as a service:
For business, CRM can make the difference between thriving and going under. That’s because the quality of the customer experience makes and breaks companies. Companies are challenged to integrate and manage the complete customer lifecycle to win and retain those highly desirable most-profitable customers. For many companies, the underlying, proven formula for success involves using business CRM software as a service across all those critical customer touch points.
Too often, sales, operations, marketing, customer service, help desk support, professional services, and other customer-facing departments use disparate systems because there is no business CRM system of record for the whole company. As a result, no one has a complete picture of the customer. CRM software as a service, in comparison, unifies customer information and activities so every department has a 360-degree view and can provide quicker, better service:
With a shared CRM software as a service solution, each department can be more effective and productive in every customer interaction, and each employee can provide superior, consistent service.
Meanwhile, businesses must “mind their metrics” to stay competitive. With traditional enterprise software, getting tailored reports usually requires IT involvement and days or weeks of waiting. With CRM software as a service, business intelligence is democratized. Executives and managers finally have instant visibility into all aspects of the business—everything from a bird’s-eye view to the micro-level details. Running reports and setting up real-time dashboards using CRM software as a service requires just a few clicks. No more consolidating disparate spreadsheets and working with data that’s days or weeks old. Executives in every department can use business CRM solutions get the total customer insight they need to build a stronger, more profitable business:
Even small investments in dashboards and reporting for all your customer-facing employees using CRM software as a service can have a profound impact on business performance.
Now, Salesforce, combined with your custom apps and AppExchange mobile apps, turns your mobile device into a portable sales office. You can log calls, respond to hot leads, work opportunities, or check dashboards no matter where you are. And collaborate across teams, from anywhere.
Get the insights you need to make smarter decisions. Dashboards offer a real-time picture of your business at a glance. Dig deeper with real-time reports that anyone can create. And use the new enterprise analytics to report on sales, service, custom apps, and third-party data.
Give inside sales teams an experience that matches how they work, and they’ll work smarter, faster. Now reps can see sales intelligence, detailed company info, and multiple leads on a single screen, so they’ll build pipeline and grow deals faster.
Get contacts and company profiles from leading data sources from inside Sales Cloud. Connect with key decision makers faster. Easily plan territories. And increase sales and marketing productivity with the latest, most accurate data.
Drive team performance to a whole new level with Work.com, built on the Salesforce1 Platform. Set metrics-based goals, give coaching notes, and provide continuous feedback directly within Sales Cloud. Onboard new reps faster and amplify winning behaviors with real-time recognition and rewards.
Use the email applications you already know. No one needs to change the way they work, so everyone stays productive.
Use Visual Workflow to rapidly design and run any business process with drag and drop simplicity. Drive approvals in real-time from your Salesforce Chatter feed. And manage success with flexible approvals processes for deal discounts, expenses, and more.
Connect sales teams directly with channel partners to share goals, objectives, and activities in one secure, branded location. Communities enables partners to find experts, collaborate on deals, and access critical information from any location. Close sales faster and win more partner deals with Communities.