CRM software as a service continues to gain popularity, even in a down economy. Why? Perhaps more companies are getting back to basics and focusing on the heart of the business: customers. It’s no secret that winning and retaining customers is the key to business growth and success. But that’s no small feat given the customer demands that companies face—plus the difficulty of implementing and enforcing processes to effectively support interactions with prospects, customers, and partners.
Fortunately, there are dozens of customer relationship management (or CRM) solutions devoted to helping companies manage those critical relationships. Software as a service is a technology model that has become very popular. CRM software as a service, also known as the cloud computing model, allows you to mind your customers and your budget at the same time.
To steer your company through these turbulent times, it's more important than ever to be on top of every lead, every opportunity, and every customer interaction. Without a big up-front software investment that's expensive to install and maintain. That’s where CRM software as a service comes in.
With CRM software as a service from salesforce.com, you can get up and running in 30 days. With our pay-as-you-go model, the price of success is dramatically lower. And say goodbye to complexity, too: Salesforce.com handles the heavy lifting of maintenance and upgrades. No wonder CRM software as a service has become so popular.
CRM solutions help companies do what they need to thrive: focus on customer relationships. In fact, business CRM software as a service helps make that focus laser sharp. For the most successful companies, CRM solutions are an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with—or ideally stay ahead of—changes in your market and customer base. With their inherent flexibility, lower costs, and faster implementations, cloud computing CRM solutions, also known as CRM software as a service, have become the de facto standard for companies of all sizes in all industries and geographies.
Organizations can enjoy unparalleled productivity, revenue growth, and business intelligence with Salesforce CRM software as a service:
For business, CRM can make the different between thriving and going under. That’s because the quality of the customer experience makes and breaks companies. Companies are challenged to integrate and manage the complete customer lifecycle to win and retain those highly desirable most-profitable customers. For many companies, the underlying, proven formula for success involves using business CRM software as a service across all those critical customer touch points.
Too often, sales, operations, marketing, customer service, help desk support, professional services, and other customer-facing departments use disparate systems because there is no business CRM system of record for the whole company. As a result, no one has a complete picture of the customer. CRM software as a service, in comparison, unifies customer information and activities so every department has a 360-degree view and can provide quicker, better service:
With a shared CRM software as a service solution, each department can be more effective and productive in every customer interaction, and each employee can provide superior, consistent service.
Meanwhile, businesses must “mind their metrics” to stay competitive. With traditional enterprise software, getting tailored reports usually requires IT involvement and days or weeks of waiting. With CRM software as a service, business intelligence is democratized. Executives and managers finally have instant visibility into all aspects of the business—everything from a bird’s-eye view to the micro-level details. Running reports and setting up real-time dashboards using CRM software as a service requires just a few clicks. No more consolidating disparate spreadsheets and working with data that’s days or weeks old. Executives in every department can use business CRM solutions get the total customer insight they need to build a stronger, more profitable business:
Even small investments in dashboards and reporting for all your customer-facing employees using CRM software as a service can have a profound impact on business performance.