Executive Summary
Equinox Group operates luxury fitness clubs, hotels, digital platforms, and wellness brands built around premium member experiences. As online engagement grew, they saw an opportunity to digitally deliver the same high-touch service that members receive in their clubs.
With Agentforce, Equinox launched AI agents that engage prospective members and support existing ones around the clock. Quin, their AI SDR agent, nurtures inbound leads, answers questions, and books club tours, while a member support agent provides instant, accurate answers inside the Equinox+ app. Together, the agents use trusted company knowledge, member data, and real-time operational information to deliver personalized assistance and seamlessly hand off complex requests to employees when needed.
The results
48
%
of meetings converted to joins
60
%
email open rate — 3x industry average
Explore Equinox’s solution
Engaging high-intent leads 24/7 with Agentforce
AI agent Quin keeps prospects engaged with personalized conversations, instant answers to questions, and autonomous tour scheduling across participating clubs.
Agentforce provides in-app concierge support on demand
Agentic support replaces menus with conversation, giving members instant answers grounded in real-time data, club information, and policies.
How Equinox and Salesforce built an agentic member experience
Deep collaboration with Salesforce teams before, during, and after deployment delivered production-ready agents in 10 weeks and even faster time to value.
About the Company
Equinox Group unites Equinox Fitness Clubs, SoulCycle, Equinox Hotels, and Equinox Media to deliver worldwide luxury fitness and lifestyle experiences.
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