Browzwear has been at the forefront of digitising the global fashion industry for more than twenty years. The company made its start with the launch of a virtual fitting room and now offers innovative 3D technologies that help fashion companies digitise their design processes and do away with physical samples. Results include a significant reduction in waste and faster time to market for new collections.

Behind the growth and success of Browzwear is a team of 225 employees across seven countries. Salesforce aligns these employees around a single view of the customer and automates workflow so the company can scale more efficiently.

From early on in her fashion career, Lim has been concerned about the industry’s waste and pollution and wanted to be involved in affecting real change. It was her passion for sustainability that led Lim to join Browzwear’s co-founders in digitising the industry with technologies like its Fabric Analyser and VStitcher. With these technologies, designers can create true-to-life 3D simulations that demonstrate how a chosen fabric bends and stretches.

Lim shared that the accuracy of the simulations means they can be used instead of samples to facilitate design decisions and approvals.

“The simulations reduce the number of samples produced and shipped across the world and take months off the design process,” said Lim.

Browzwear adopted Salesforce early on to streamline its own workflow and help as many customers as possible realise the benefits of digitisation.