

“One morning at the start of the pandemic, the Premier of New South Wales was standing up before the public in an 11:00 am press conference, issuing late-breaking public health orders that impacted everything about the community’s day-to-day. And we, as a government agency delivering essential services, had to ensure we were compliant by that night,” said Charlie Elias, Director Business Enablement Solutions, Transport for New South Wales.
Transport for New South Wales (TfNSW) leads the development and management of safe, integrated, and efficient public transportation services for the people of New South Wales. Its customers include not just (1) patrons paying for public transit service - a group of about 2 million people per day, but also (2) third-party operators and guides who operate the state’s ferries, buses, and trains, and (3) other government agencies that work with TfNSW to design policies and procedures that help the team meet the mission — on ordinary days and during extraordinary times.
Which is where Elias and the team come in: they leverage the latest technologies to create one of the best user experiences for all three groups of customers, empowering the broader organisation to respond to emergency scenarios quickly, reliably, and consistently. In other words, “we empower people to respond faster, mitigate service disruptions, and maintain service continuity,” said Elias. “And since March 2020, our ability to source, design, build, and test innovative solutions as a part of a common operating picture has only become more important.”
The team built a COVID-19 response system on the cloud that was so modular and so flexible it was repurposed to support a number of other apps across TfNSW, turning resilience into habit.
Public transportation has always been a business of timeliness; timely schedules, timely service, timely cleaning, and so on which all require clockwork-like coordination and collaboration from leadership, to the back office, to frontline workers. COVID-19 magnified this, increasing the demand for things like cleaning services, compacting routine schedules, and forcing teams to reimagine staffing in order to mitigate exposures and keep systems open.
“Being able to take action promptly is really important in the world of transportation emergency management,” said Thamo Sabesan, Senior Manager, Business Enablement Solutions, TfNSW. “In order to meet those public health deadlines declared at 11:00 am daily, we had to be collectively agile — we had to be agile in terms of people, process, and technology. This was the foundational piece for us.”
Some of those real-time scenarios included:
“We sought to find a way to validate frontline employees before they report to work each day, stand up rapid antigen testing for staff at the start of each shift, and get instructions out to the entire ecosystem — because again, many of our private operator workers are outside Transport in terms of the organisation structure, but they still have to follow the same procedures as our inhouse employees,” Sabesan continued.
I.e.: not the kind of work that is suitable for paper forms or submitting data calls to a back-office if there is was going to be any hope of keeping up with a crisis that redefined the word “speed.” Instead, the team turned to the cloud.
Taking a digital vs. a paper-based approach is just one of four best practices TfNSW demonstrates in their application development strategy — a perfect guide for building your next to-do list.
Elias and team launched a digital emergency response management solution on the Salesforce Customer 360 for Government that gives them the tools needed to help authorise clear staff and keep the system open for essential travel — all while keeping data security and public health orders top of mind.
Here’s how it works:
“Most importantly, this strategy gives us flexibility, end-to-end. When we have real-time information, we can adjust and respond accordingly,” said Sabesan. “We established a proof of concept in two days, released the first version 10 days after that, and then rolled it out to all of Transport another two days later. Now, our teams can respond as one to any COVID-related changes, instantaneously.”
“And when we’ve needed a new app, we have found that [this platform] brought us 70, 80% there. We didn't have to do much development work; it was all configuration,” said Sabesan.
The team built an enhanced cleaning app to help manage what they call layover cleaning; when a bus pulls into a layover or depot, crews swarm to clean seating areas and hard surfaces . COVID-19 meant layover cleaning happened more frequently, and deep cleans were more important. Even the slightest delay from one team could hold up the next, causing a ripple effect that could greatly impact departure schedules. So, the team built an app that tracks each cleaning service stream. When one team is done, they enter it into the app via their mobile device, which notifies the next team they can begin. If that first team is expecting a delay, they can enter that as well, signaling other teams that they have more time to do a more thorough job. In either scenario, layover teams have real-time visibility and communication with one another, helping crews turn over a vehicle that much faster.
In March of 2022, just as most of the world was finally seeing some sense of normalcy after two years of COVID, New South Wales was drowned by record flooding. The team went back to their cloud app strategy and configured a new set of apps and workflows that give their teams the tools they need to coordinate and manage flood response logistics. Five days later, they had a flood response app that ended up being mission-critical to meeting Transport’s 100-day response plan.
Key metrics:
Additional capacity metrics:
Team productivity metrics:
Additional productivity highlights:
“This strategy is about so much more than standing up a CRM or running reports and dashboards,” said Elias. “It’s about unlocking data, making it actionable across a common operating picture, and building a complete view of our emergency response efforts. The different aspects of COVID, flooding, and more, all visualised in a way that helps us make the right decision, faster.”
This is about so much more than standing up a CRM or running reports and dashboards. It’s about unlocking data, making it actionable across a common operating picture, and building a complete view of our efforts – visualised in a way that helps us make the right decision, faster.
Charlie EliasDirector Business Enablement Solutions, Transport for New South Wales