Fragmented data creates challenges in the hospitality industry, leading to slow check-ins, irrelevant offers, and missed opportunities to build loyalty. This reference architecture provides a detailed look at how Data Cloud can address these challenges by:
- Integrating data from various sources (CRM, PMS, marketing, etc.) to create a unified guest profile.
- Enabling real-time data access and analysis for personalized interactions and improved service.
- Leveraging AI and automation through Agentforce to provide 24/7 support and contextually relevant help.
- Providing semantic search capabilities to quickly retrieve relevant guest information.
- Outlining both Salesforce-based and agnostic integration approaches.
