CRM

Customer relationship management (CRM) is all about managing the relationships you have with your customers. CRM combines business processes, people, and technology to achieve this single goal: getting and keeping customers. It's an overall strategy to help you learn more about their behavior so you can develop stronger, lasting relationships that will benefit both of you. It’s very hard to run a successful business without a strong focus on CRM, as well as adding elements of social media and making the transition to a social enterprise to connect with customers in new ways.

Successful CRM involves many different areas of your company, starting with sales and extending to other customer-facing areas like marketing and customer service. Salesforce.com offers a technology solution for all those areas… and more. With Salesforce and our Force.com cloud computing platform, you can mind your customers and your budget at the same time. Get up and running in 30 days with the world’s most proven CRM solution. Get started with a free trial of Salesforce.

CRM Solutions

CRM solutions help ensure that your sales, marketing, and support efforts are all working toward a common goal, so you can take your business success to a whole new level. Streamline and automate business processes, give everyone in your company a complete view of the customer, provide deeper analysis and insight into critical sales and customer metrics, and keep everyone focused on getting new customers while keeping the ones you already have happy.

CRM Solutions for Sales & Marketing. Generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales reps working productively, analyze your sales pipeline, and see what’s working and what’s not. An effective CRM solution helps you keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.
CRM Solutions for Activity Management. View all customer transactions, respond confidently to customer calls or emails, capture important information about customer interactions, and manage your tasks and follow-up activities with CRM.
CRM Solutions for Service & Support. Collect customer support requests from all your channels, assign support cases to the appropriate agent or group of agents, leverage the best solutions to customer problems, escalate support cases when needed, help customers find solutions via your Web site, stick to the service-level agreements you have with your customers, and identify areas for service improvements. All that translates to better service and happier customers.

Cloud Computing & CRM

Cloud computing has the IT world abuzz. But what exactly is it? Traditional client/server CRM software is a dying breed. The CRM software market has shifted from an ownership to a rental model, freeing businesses from the hassle and expense of software purchasing, deployment, and maintenance.

Cloud computing is another way to describe the much more compelling model of delivering business software over the Internet. With the Web, you can cut costs because you only pay to use the software instead of purchasing it. A multitenant platform with a single, common infrastructure and code base that is centrally maintained makes this model possible.

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Introducing the Customer Success Platform.

Sales

Service

Marketing

Community

Analytics

Apps

The all-in-one
#1 CRM Solution.

With the power of Sales Cloud, you can open more doors, close more deals, and grow faster. All without breaking a sweat.
- Find more high-quality leads, more quickly, and grow your pipeline.
- Automate all of your sales processes so you can spend more time selling.
- Model your business in Salesforce and make smarter decisions.
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Deliver the future of customer service. Today.

Today’s customers expect customer service on their terms. From call-center software to self-service portals, our service solutions deliver more responsive, more intuitive, more flexible support. Support that anticipates customer needs.
- Always-on customer service to connect your customers with the help they need, anytime, anywhere.
- Personalized service that’s above and beyond what your competitors can deliver.
- Multichannel support to serve customers on the devices and apps they use every day.
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Take your customers
on a 1:1 journey.

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more.
- Connect interactions from any channel or device using data-driven intelligence.
- Plan, personalize, and optimize the customer journey across channels, devices, and lifecycle stages.
- Create personalized communications that are delivered in real time, on your customers’ terms.
Learn more about Marketing Cloud

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Create a community
of action.

With Community Cloud, you can connect customers, partners, and employees directly to the information, apps, and experts they need to accomplish anything.
- Drive channel sales by connecting directly with resellers, distributors, or brokers.
- Provide stellar service by helping customers help each other and themselves.
- Accelerate collaborative projects with agencies, vendors, and partners.
- Build deeper relationships by interacting directly with customers.
- Transform the workplace by empowering employees to connect with experts and the information they need.
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Analytics for the
rest of us.

Now anyone can get the insight they need, fast. Analytics Cloud delivers direct access to answers for everyone.
- For the first time, business users can explore any data and take action from any device.
- Analysts can spend more time uncovering new business opportunities and empowering everyone with actionable insight.
- Admins and IT can easily and securely manage any data, with 100% native cloud scalability and security.
- Developers can now build, customize, and deliver custom analytics for every business need.
Learn more about Analytics Cloud

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Build apps fast.
Build business faster.

From the foundational elements that you build on, to the tools and services that you build apps with, the Salesforce1 Platform gives you everything you need to build integrate, and manage — at lightning speed.
- Anyone can build apps quickly using clicks, not code.
- Transform your business by building customer-facing apps that engage and delight.
- Integrate any data and automate business processes faster.
Learn more about Platform

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Introducing
the Customer
Success Platform.

For the past 15 years, we’ve focused on one goal — creating a platform for customer success. Today, businesses of all sizes need a platform that allows them to go faster and scale like never before.

Sales • Service • Marketing • community • Analytics • Apps

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