Pre-built agents that understand your business and work where you work.
Agents handle the research, the validation, and the repetitive work — all within guardrails you control — so your people can focus on decisions only they can make.
Everything your business runs on, your data, models, and workflows, are connected from the start with trust that is built-in, not bolted on.
Trusted AI agents serve customers 24/7, generate new pipeline, and handle routine work at scale — so humans can do what they do best.
Agents handle the research, the validation, and the repetitive work — all within guardrails you control — so your people can focus on the decisions only they can make.
The harness that lets any agent work inside Salesforce data, rules, and permissions from wherever teams already choose to work.
The platform for building and running agents.
The application layer of business rules, workflows, semantics, and operating logic. It's how AI understands not just the business data, but how the business actually works.
Federates, integrates, and harmonizes enterprise data so agents have trusted context to work from.
Learn more about Agentforce
Learn more about Agentforce
Learn more about Agentforce
Experience the full power of the Salesforce Platform to build apps, connect data, and create AI agents—all on one trusted, open foundation.
Bring Salesforce to any interface, with the trusted context, semantics, and workflows that run your business, available in whatever AI you use, wherever you work — like Claude, Coworker, Slack, or Teams.
AIforce transforms the Salesforce you already have into a live, intelligent interface — dynamically bringing together your data, apps, workflows, and business context for the work at hand.
Choose from ready-to-use experiences that bring Salesforce into the interfaces where work is already happening.
Your AI teammate, right inside Salesforce. Agentforce Coworker reasons across your accounts, activity, and history to surface insights and take action — all within your existing Salesforce permissions and business rules.
Build your own AIforce experience. Use Salesforce MCPs, APIs, plug-ins, skills, and developer tools to bring Salesforce into any AI, agent, application, or custom interface — grounded in the same trusted Salesforce architecture.
Put Salesforce to work inside Claude. Salesforce in Claude combines a prebuilt Salesforce MCP server with 37 ready-to-use sales skills, from prospecting to pipeline hygiene — bringing Salesforce context and actions directly into Claude without complex setup.
Turn Slack into a live, multiplayer interface for Salesforce. Slackforce brings Salesforce context and intelligence into every conversation and workflow, with interactive Surfaces your team can explore, collaborate on, and act on together in real time.
Learn more about Agentforce
Learn more about Agentforce
Learn more about Agentforce
Deploy an infinitely scalable workforce that reasons, acts, and improves processes across every corner of your business, 24/7. One that’s trained on your data. Built for your industry. And governed by your rules.
Agentforce is the AI agent platform that delivers 24/7 autonomous support at enterprise scale. Lose the rigid chatbots and hold times. Extend agents anywhere customers are: On the web, on the phone, or in apps. Let humans do what they do best, and let Agentforce do the rest.
Agentforce Voice brings natural, context-aware conversations to every phone call, app, and chat window - built on the CRM data that powers your business, at a scale only Salesforce can deliver.
Agent Script gives builders precise control to create business-ready agents that deliver reliable results.
Build a collaborative AI agent team that works together to solve complex problems faster. With intelligent task routing, you can ensure the best-fit agent provides the best possible response, every time.
The Grown-Up’s Guide to Operating an Agentic Enterprise
A Practical Guide to Reliable AI Agents That Work
See how you can build your own Agentforce Agents
Customer 360 knows how your business runs. Its proven business logic, workflows, and processes mean every action an agent takes is one your business already trusts.
Customer 360 apps help agents and humans drive end-to-end value for every line of business — front office and back — from sales, service, and marketing to supply chain, finance, and operations.
Connect with customers proactively to deliver AI-powered, high-value experiences.
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Streamline processes and achieve operational excellence to drive profitability and growth.
Integrate all your data across a unified value chain to better serve customers and channel partners.
Supercharge your B2B and B2C communications experiences with humans and agents working together.
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
We're creating something that will set us apart by taking the best of that in-store experience and bringing it online.
Baltazar Hasselsteen OzonekVP, AI & Innovation, Pandora
It was so fast and easy to ground our agents in the right data and test as we went. We knew we could trust the outputs.
Lashowna DukesSenior Salesforce Administrator, Good360
The Beginner's Guide to CRM
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Connect marketing, sales, service, and commerce on one platform and boost collaboration in Slack with an easy-to-use suite that adapts to your needs.
Data 360 connects your systems, manages your data, and unifies customer context — creating trusted business context for every human and every AI agent.
Turn unified data into action on any platform. Data 360 connects your business's data so people and agents can put it to work — across workflows, analytics, and apps.
Informatica from Salesforce delivers agentic and headless data management, governed metadata, and AI-ready pipelines across any cloud. Powered by Claire AI, it turns trusted, connected data into ready-to-use intelligence anywhere.
Teach your AI how your business actually works. Data 360 takes your structured records and unstructured files and enriches them into structured context. This eliminates AI hallucinations, reduces model processing costs, and ensures AI agents execute tasks using your actual business rules.
Tableau Semantics is the AI-powered semantic layer built into Data 360 and Tableau Next, letting you define data models once with AI-assisted modeling, then activate trusted, governed insights everywhere via any agent or app.
Salesforce Guardian is Salesforce's suite of data security, privacy, and resilience add-on products that protect your org — simplifying compliance, strengthening security posture, enabling proactive threat detection, and governing structured and unstructured data.
MuleSoft's Anypoint Platform lets you build reusable APIs to connect any system, app, or device — unlocking data, automating workflows, and now governing AI agents at scale via Agent Fabric, all with built-in security.
MuleSoft Agent Fabric is an enterprise agent control plane that discovers, orchestrates, governs, and observes any AI agent regardless of where it's built — turning scattered, unmanaged agents into a secure, coordinated network built on MuleSoft.
There are a lot of different sources that sit in our lakehouse, and Data 360 connects all of them to create a unified profile that is essentially the golden record of the customer. We've been putting all that information together to get to a place to actually understand the whole Customer-360 view. We're getting a way better picture now of who that one unique individual is.
Taylor GriffinAVP, Customer Insights & Engagement, PS&E
Learn more about Agentforce
Learn more about Agentforce
Learn more about Agentforce
When you build on Salesforce, you're connected to the apps your business depends on, the infrastructure you've invested in, and the partners who know how to bring it all together.
Build faster with 60+ MCP tools and 30+ prebuilt skills to ground agents in your business logic. Scale securely with inherited governance for every agent and interface.
Connect tools like Cursor and Claude Code directly to Salesforce with native MCPs, APIs, Skills, and CLI commands.
Deploy experiences across every surface. Build once and deliver to Slack, web, mobile, and third-party apps and agents without rebuilding for every channel.
Extend Salesforce with enterprise-grade trust built in. Every experience inherits identity, permissions, compliance, observability, and secure real-time data access.
With Headless Toolkit, our teams get the work done directly inside the tools they use everyday, while Salesforce powers the entire business seamlessly in the background.
Andrew RussoVP of Business Systems, BACA Systems
AgentExchange is your unified marketplace to discover, buy, and deploy agents, apps, and capabilities from any surface. Bring first-party Salesforce skills and plugins into Claude, Codex, or Cursor. Or, connect third-party MCP servers directly into Agentforce or Slack.
Most enterprises don’t suffer from a lack of AI options; they suffer from a lack of coherence. AgentExchange brings that coherence to the vast Salesforce ecosystem by unifying apps, agents, and integrations in a single, enterprise‑grade marketplace. That shift from fragmented experimentation to fully governed, ecosystem‑wide deployment is what will separate AI leaders from laggards.
Frank Della RosaResearch VP of SaaS, Business Platforms, and Industry Cloud, IDC
Our core values guide everything we do as a company and as people. Our mission is to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.
Trust is our #1 value. We build trust by leading with ethics and through the integrity of our technology.
We focus on helping our customers achieve success, to earn their trust and become a valued partner.
We make products that are easy-to-use, integrated, scalable, and deliver fast time to value.
We’re better together. We aim to create a more inclusive workplace, and equitable world.
We are committed to sustainability and use the full power of Salesforce to help our customers achieve their environmental goals.
Grounded in trust, customer success, innovation, equality, and sustainability, we're committed to doing well in business and doing good in the world, investing 1% of our equity, technology, and time to create lasting change. We're also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
With people, agents, data, and apps working together, our customers are saving time, accelerating growth, and strengthening customer relationships.
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AI agents help customers find the perfect jewelry and get instant answers to their questions.
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The retailer deploys the Salesforce Platform across its brand portfolio, elevating its premium customer support and engaging consumers at every stage of life.
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AI agents will use unified insights to drive loyalty and unforgettable moments for every fan.
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AI agents help them distribute more unused goods and lower their carbon footprint by up to 20%.
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AI agents personalize follow-up on 100% of leads, helping win new customers and drive revenue.
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AI agents personalize follow-up on 100% of leads, helping win new customers and drive revenue. Test
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Unified apps, data, and AI agents help support students through a lifetime of learning.
Salesforce leads the categories that define enterprise AI, from AI agent builders to customer support agents to AI SDRs. Independent analyst recognition reflects what enterprises rely on every day: a platform proven across SMB, mid-market, and enterprise.
Learn more about Agentforce
Learn more about Agentforce
Learn more about Agentforce
Learn more about Agentforce
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Salesforce is the #1 Agentic CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organize contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyze data to understand customer behavior and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyzes data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalize every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Headless Toolkit is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.
