Australia has always been a nation of innovators. The black box flight recorder, Google Maps, WiFi technology and the pacemaker are just a few ingenious Australian inventions that have changed the world.
And since COVID-19 changed the world, this innovative mind-set is more important than ever for the survival of small businesses.
One of the greatest challenges right now is that we have never been in this situation before – there is no playbook. But we can put together strategies to help navigate our businesses through this difficult time and protect the startup ecosystem.
Here is my defensive and offensive strategy checklist for small businesses, because at the end of the day we’re all in this together.