A profile portal with actions and alerts based on driver and vehicle data.

Automotive Cloud

Power exceptional driver experiences with Automotive Cloud, the #1 AI CRM for automotive.

Leading automotive brands innovate faster with Salesforce Automotive Cloud.

What can you do with Automotive Cloud?

Empower your customer-facing teams with Automotive Cloud, the world’s #1 AI CRM, built for automotive.

Unite driver and vehicle information in one platform.

See every driver touchpoint in one platform, and proactively engage to resolve issues fast with alerts, recommendations, and key service milestones.

A dashboard with automotive sales and service data such as preferred dealership, service appointments and more.

Automate warranty programs, manage claims and payouts, and see available services or subscriptions to drive upsells or improve the customer experience.

A dashboard with automotive finance data and other information like open warranties, other buyable warranties, and more.

Empower every automotive partner with secure access to the same data so that every customer touchpoint feels seamless and on-brand.

An automotive partner ecosystem with dealership service reps, an OEM salesperson and other suppliers.
A dashboard with automotive sales and service data such as preferred dealership, service appointments and more.
A dashboard with automotive finance data and other information like open warranties, other buyable warranties, and more.
An automotive partner ecosystem with dealership service reps, an OEM salesperson and other suppliers.

Deliver captivating experiences beyond the first purchase.

Create innovative customer experiences that differentiate your business, drive brand loyalty, and expand your reach.

An alert in a vehicle console with an option to purchase an upgrade for an upcoming trip using cash or points.

Dynamically update driver profiles as they interact with related businesses and their vehicles online, so your teams are always using the most up-to-date information.

A profile dashboard with driver info, and other preferences like preferred dealership, activity on OEM website and more.

Dynamically update driver profiles as they interact with related businesses and their vehicles online, so your teams are always using the most up-to-date information.

An online conversation with an agent about an issue of warranty expiry.
An alert in a vehicle console with an option to purchase an upgrade for an upcoming trip using cash or points.
A profile dashboard with driver info, and other preferences like preferred dealership, activity on OEM website and more.
An online conversation with an agent about an issue of warranty expiry.

Turn data into action with the help of AI and automation.

Get out-of-the-box alerts, recommendations, and insights built directly into Automotive Cloud, so customer-facing teams can take action fast.

A console with alerts, recommendations, and insights displayed for service reps to take action fast.

Use purpose-built workflows, prebuilt visualizations, and ready-to-go AI, embedded directly into the flow of work.

Einstein predictions for a lead and vehicle analytics on a dashboard.

Reduce time to market with a single, customizable platform, so you’re free to focus on building value-add offerings.

Drag-and-drop functionality for various automotive capabilities.
A console with alerts, recommendations, and insights displayed for service reps to take action fast.
Einstein predictions for a lead and vehicle analytics on a dashboard.
Drag-and-drop functionality for various automotive capabilities.

Automotive Cloud Pricing

Enterprise

An out-of-the-box automotive CRM, built on Sales Cloud and Service Cloud.

$ 325
user / month
USD (billed annually)
  • Automotive Apps and Features
  • Advanced Platform Customization
  • Sales Cloud and Service Cloud

Unlimited

Unlimited power and support for automotive, built on Sales Cloud and Service Cloud.

$ 500
user / month
USD (billed annually)
  • Automotive Apps and Features
  • Unlimited Platform Customization
  • Sales Cloud and Service Cloud

Einstein 1 for Service

The best of the Einstein 1, prebuilt for automotive service use cases.

$ 700
user / month
USD (billed annually)
  • Automotive Cloud Unlimited Edition
  • Data Cloud for Automotive
  • Slack, Einstein AI, and more

Our powerhouse partners extend Salesforce for automotive.

A smiling woman sitting in front of a computer chats with a support representative.

Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we’re here to help you get more value from Salesforce in the AI era.

Learn new skills with free, guided learning on Trailhead.

Salesforce Automotive Cloud FAQ

Automotive Cloud is the #1 AI CRM, built for automotive OEMs, retailers, dealers, and captives. Automotive Cloud helps automotive companies by providing a unified portal to sales and service interactions, access to contextually relevant data, and immersive driver experiences.

Automotive Cloud empowers automotive companies, such as original equipment manufacturers (OEMs), retailers and dealers, captive finance organizations, and extended automotive ecosystem partners to transform the experience of their customers and partners.

Automotive Cloud helps automotive organizations get 360-degree visibility into customers and vehicles, build a robust sales pipeline, intelligently manage their product portfolio, deliver meaningful service experiences, and nurture relationships with stakeholders in the automotive ecosystem.

To get started with Automotive Cloud, sign up for a free trial account. New customers can purchase Automotive Cloud to access its automotive CRM features. Existing Salesforce customers can simply add automotive features to their existing Salesforce orgs by purchasing Automotive Cloud licenses.

There is an Automotive Cloud edition for every automotive business, no matter its size or goals. Visit our pricing page to view price s for Automotive Cloud Enterprise, Unlimited, and Einstein 1 editions.