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Delight drivers at every touchpoint.

Orchestrate driver and household experiences, power software-defined vehicles, and improve business productivity with the #1 AI CRM for OEMs.

Leading automotive organizations are transforming customer experiences with the #1 AI CRM.

Orchestrate driver experiences.

Use a 360-degree view of the driver and their vehicle to orchestrate every automotive journey — in the car, online, and at the dealership.

  • Get one view of a household’s driver and vehicle data. Expand your reach with deeper visibility into members of a household and all of the vehicles owned under one roof.
  • Drive frictionless buying and servicing experiences. Empower every customer-facing team to deliver exceptional experiences with one view of the driver and their vehicle.
  • Go beyond the first purchase. Drive recurring revenue with innovative feature subscriptions, new in-vehicle services, or vehicle accessory upsells.

Power software-defined vehicles.

Deploy innovative connected vehicle subscriptions and services fast and at scale, powered by the Einstein 1 Platform.

  • Go to market faster. Leverage an out-of-the-box solution so you can focus on your differentiated in-vehicle offerings, and we’ll do the rest.
  • Unlock new revenue streams. Offer innovative features, subscriptions, or services, customized based on household data, purchase history, or servicing needs.
  • Personalize any moment. Harmonize your driver, vehicle, retail, and finance data into a single profile that powers exceptional experiences, anywhere.

Improve business productivity.

Connect systems, automate processes, and empower your teams with AI-driven insights built for automotive needs, so they can take action fast.

  • Use purpose-built tools for your industry. Leverage out-of-the-box workflows, apps, and configurations built for automotive businesses, and customizable for your business.
  • Turn data into AI-powered action. Empower every customer-facing team with intelligent predictions, relevant insights, and contextual data in the flow of work.
  • Embed predictive and generative AI. Use the world’s #1 AI CRM to create customizable, predictive, and generative AI experiences that fit all your business needs.

Salesforce for OEM CRM FAQ

OEM CRM software helps automakers manage driver and vehicle data more effectively, to drive valuable relationships and increase revenue. OEM teams, from product development to sales or service representatives, can use an automotive CRM to improve processes and get secure visibility into driver data.

The automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data, and more. OEM automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.

OEMs leverage automotive CRM systems for managing all of your company’s interactions with current and potential customers, and managing critical information like driver, vehicle, retail, and automotive financial data.

OEMs benefit from automotive CRM systems by getting 360-degree visibility into their customers and their vehicles, building a robust sales pipeline, intelligently managing their vehicle and parts product portfolio, and delivering meaningful service experiences for drivers and households.