Image shows accounts marked on a map filtered by Einstein Score. A phone focuses on 1 account and relevant actions for users.

Salesforce Maps

Sell efficiently with CRM-based sales mapping software. Make smarter prospecting decisions with customer record visualization. Streamline field sales management, optimize route planning, and save time by automating record-keeping tasks.

Bring customer data to life through visualization.

See customer data in context of location — not in rows and columns. Plot accounts, opportunities, and any Salesforce object on an interactive map. Surface insights and select only what's relevant. Quickly highlight top-performing accounts, filter newest prospects to follow up on, and select contacts by titles in any area with customer mapping software.

Markers on a map show locations of clients' last visited and are color-coded to show time since the most recent visit.

Augment customer data with third-party information to improve account planning and execution. Embed business, property, and demographic data into a mapped view. Import information with prebuilt database connectors. Fuel business decisions and drive efficiency in every territory — all the way from prospecting to ongoing post-sale relationship management.

Markers on a map show new data points that can be easily added to an organization's CRM.
Markers on a map show locations of clients' last visited and are color-coded to show time since the most recent visit.
Markers on a map show new data points that can be easily added to an organization's CRM.

Build smart engagement strategies.

Use CRM data for a smarter field sales strategy. Highlight accounts to review on a map. Prioritize customer outreach based on filters such as Einstein score, potential revenue from leading indicators, when the last connections took place, or proximity to an address.

A pop-up on a map color codes clients by score. With a click into individual clients, a user sees more detailed information.

Ensure each rep contributes to the collective team results. Make quick adjustments to plans to maintain high-performance sales territories. Uncover new opportunities with built-in prospecting features. Fill open calendar windows with suggested options if schedules change. Connect field sales with high-value leads, nurture relationships with existing customers, and prioritize outstanding service appointments — all informed by location.

Popouts show how users can easily fill a schedule opening by searching for nearby prospects with Maps on their phone.
A pop-up on a map color codes clients by score. With a click into individual clients, a user sees more detailed information.
Popouts show how users can easily fill a schedule opening by searching for nearby prospects with Maps on their phone.

Optimize time in the field.

Streamline sales processes and help every rep build efficient plans — no matter if they are working at a desk or in the field with face-to-face meetings. Create schedules in minutes to save hours of admin across the team each week. Reduce drive time with smart routes that incorporate relevant travel factors or focus on nearby prospects and customers after last-minute schedule changes, allowing for more customer meetings and lower travel costs.

Markers on a map show the route to clients, with an option to add to route, and a pop out with an optimized route.

Direct field sales efforts with actionable recommendations that reflect corporate guidelines and best practices within Salesforce Maps. Onboard reps, reduce visit issues, and boost results tracking with step-by-step checklists built into the field engagement process.

A Maps window has a pop out for a pre-meeting checklist with of tasks to prepare for the meeting, and a button to confirm.

Make faster decisions in the field. Stay connected to the most relevant and up-to-date Salesforce data. Capture field notes while onsite and remove the need for redundant field paperwork — right inside Maps.

A mobile screen shows the location of a meeting with CRM-enabled options for capturing the meeting's next steps.
Markers on a map show the route to clients, with an option to add to route, and a pop out with an optimized route.
A Maps window has a pop out for a pre-meeting checklist with of tasks to prepare for the meeting, and a button to confirm.
A mobile screen shows the location of a meeting with CRM-enabled options for capturing the meeting's next steps.

Get the most out of Salesforce Maps with partner apps and experts.

Accelerate revenue growth with thousands of prebuilt and consultant offerings on AppExchange. Check them out today.

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Sales Mapping Software FAQs

Sales mapping software is a tool that helps businesses visualize and analyze sales data geographically. It enables businesses to map accounts and opportunities, plan sales routes, and optimize sales activities to increase sales productivity and efficiency.

Sales mapping software is important because it helps businesses increase sales productivity and efficiency by optimizing sales activities. It enables businesses to visualize sales data geographically, identify new sales opportunities, and plan sales routes more effectively.

Sales mapping software, when used effectively, optimizes the field sales process. It ensures reps are making the most of their time in the field (without burning out from too much travel or overbooking), and it gives sales managers the details they need to allocate resources effectively — for example, but assigning more reps to a territory with more sales potential. All in all, sales mapping software helps teams work efficiently.

Sales mapping software has a number of features critical to sales teams. Primarily, it should allow teams to see customers within sales territories via a map interface. It should also be able to optimize sales routes for field reps in order to maximize their sales potential, while giving managers the ability to reassign or change territories quickly. Lastly, sales mapping software should be able to integrate with your existing CRM to ensure it's pulling in the latest prospect and customer information to ensure sales territories are always up to date.

The primary benefit of sales mapping software is strategy optimization. It allows teams to visualize territory assignments and optimize for speed, new opportunities, and customer/business changes. Knowing the real-time territory boundaries, customers, and assignments also allows managers to allocate resources to the areas with the greatest opportunities, reassign field reps as needed to maximize sales impact, and surface new areas for growth.

Generally, yes. Most sales mapping software integrated with CRM systems. This ensures that data is centralized and territory maps use the latest customer details. However, some integrations (like API calls) are slow or glitchy, so it's important to make sure your desired sales mapping software is design to integrate with your CRM. Even better, look for sales mapping software built on the same foundation as your CRM so API integrations aren't necessary.

The data visualized by sales mapping software depends on the software you're using. That said, there are a few common data points you'll say on sales territory maps: customer addresses, lead locations, revenue by region, and target buyer demographic information (to help identify new opportunities). Be sure to review your desired sales mapping software for the specific data points available for visualization.