Find out how Durabuilt Windows became customer centric with Salesforce.
Customers want an instant response to their queries. Employees want fast access to information. Business leaders want accurate data to support decision-making. To meet all these needs, organizations across the globe have been digitizing their businesses.
Durabuilt Windows & Doors (Durabuilt) is leading the way in its industry. Since starting its digitalization journey in 2012, the company has gone from strength to strength. By harnessing the power of an integrated digital business platform, Durabuilt has been able to maintain its leading edge in the industry.
Durabuilt manufactures and sells bespoke doors and windows for customers across Western Canada. Its consumer channels consist of builders, commercial, homeowners, and a growing dealer distribution network. Durabuilt’s products are manufactured out of its 200,000 sq ft state-of-the art manufacturing facility, and meet the highest ratings for energy efficiency.
As a relationship-first business, Durabuilt needs to ensure every conversation with a customer is consistent, seamless, and efficient. This requires both sales and service teams to understand customers, their history, and their orders. But with these teams reliant on paper-based files, they often struggled to source the information they needed. Poor visibility of sales activity also left business leaders frustrated and unable to accurately forecast sales.
This all changed in 2012, when Durabuilt rolled out Salesforce. Now, nearly every part of the business has automated and simplified processes. All Durabuilt employees have access to the data they need, enabling them to be more productive, boost sales, and provide customers with the instant responses they demand. Digitization has also enabled a customer focus that has proved key to the company’s successful growth.
