Reach customers faster with Einstein Campaigns. With one generative AI prompt, you can build a campaign, draft a brief, create a segment, and write an email — all in only a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are perfect, every time.
Use generative AI to create segments for your email campaigns using natural language. With built-in Data Cloud, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalisation. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use Generative AI to draft email body copy, subject lines, and preheaders in minutes, allowing you to reach customers faster than ever before. Tell Einstein AI to shorten body copy and redraft -- or make edits yourself. Personalise emails by pulling in customer information across marketing, sales, service, and commerce with Unified Profiles from Data Cloud. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Engage your customers where they're most active by delivering automated, personalised journeys through email and SMS. With built-in Data Cloud, small businesses can harness data from across your organization—including sales, service engagements, and commerce events—to trigger the next best actions. Automate notifications to your sales and service teams, enabling timely outreach.
With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding..
Capture new leads and build out your contact base using forms and landing pages. Save time with out-of-the-box templates and intuitive drag-and-drop builders that allow marketers to build ready-to-launch landing pages. Send new leads on automated journeys for additional nurturing.
With all your teams on one platform, it's easy to integrate sales touchpoints into the customer journey. Notify sales teams when a lead is highly engaged so they can close deals quickly, or alert them when it's time to reach out to customers for onboarding.
Optimise your strategy with Marketing Analytics Reports. Understand how customers are interacting with forms, landing pages, emails, and SMS sends — so you can expand on efforts that work, and quickly identify what you need to improve. Get in-depth reporting on unsubscribes, bounces, and other key email metrics.
"Data Cloud has already made a big impact on our ability to automate and personalize steps in the customer journey across marketing, sales and service. With Marketing Cloud Growth edition, we see Salesforce connecting data, AI, and CRM even closer together, which will accelerate our success and empower small businesses of all experience levels."Greg HowellPresident, Flexo Concepts
When it comes to chosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.
Marketing Cloud Growth is marketing automation for small businesses built on the world's #1 AI CRM. Because it is built on Salesforce Einstein 1, with Data Cloud as a foundation, creating visibility across marketing, sales, service, and commerce teams, allowing everyone to work together in one place to close deals faster. Whether you are looking to save time by leveraging generative AI, or create personalised, multi-channel journeys with email and SMS, we've got you covered.
Email marketing is a customer acquisiton and nurturing tactic that is use with the CRM leveraging data and as a form of outreach. CRM contacts are often used in email marketing and advertising campaigns to grow the small or medium business.
Email marketing uses CRM data and can be a key component to gain and nurture new customers, building loyalty. Small business can use content or promotional offers to get prospects to sign up for an email newsletter or contact by the business. At this point a subscriber is added into the CRM software for future marketing and outreach.
Email marketing can help your business by reaching a wide audience, nurturing customer relationships, driving conversions, and generating repeat business. It allows you to deliver personalized messages, share valuable content, and build brand loyalty. Salesforce offers email marketing tools and CRM solutions that enable businesses to automate email campaigns, segment their audience, track engagement, and drive targeted marketing efforts effectively.
Email marketing is important for small businesses as it provides a cost-effective way to reach and engage with customers. It allows for personalized communication, builds brand awareness, drives conversions, and fosters customer loyalty. By leveraging email marketing tools and CRM solutions like Salesforce, small businesses can optimize their email campaigns, deliver targeted messages, and achieve their marketing goals efficiently.
AI can be used for small business marketing to enhance personalization, automate tasks, analyze customer data, and improve marketing effectiveness. AI-powered tools and algorithms can help identify trends, predict customer behavior, optimize marketing campaigns, and drive better results. Leveraging AI capabilities offered by Salesforce CRM and marketing automation tools enables small businesses to leverage data-driven insights and execute targeted marketing strategies effectively.