Benefits of adopting AI in ecommerce
Predictive AI has been improving ecommerce for years
, from product recommendations to intelligent search results. But now, generative AI has the potential to change things further by revolutionizing customer experiences. Not to mention the ways it’s also increasing productivity, driving conversions, and fostering customer loyalty. A whopping 84% of ecommerce professionals believe AI gives companies a competitive advantage. Here’s how generative AI is helping them get ahead.
Hyper-personalize experiences at scale. When technology advances, 73% of customers
expect better personalization. As AI extends business capabilities to tailor promotions, marketing messages, pricing, and more, shoppers will increasingly expect more customized experiences — wherever and however they shop. AI is already a key differentiator for businesses: More than a third of organizations (37%) credit AI for major improvements to personalization.
Automate tasks for maximum profitability. Growing revenue is always a top priority for businesses. One way to boost your bottom line? Automating tedious, manual tasks to improve productivity within your business. Thanks to machine learning and large-scale analysis of data powered by AI, commerce leaders can do this fast. They already see big gains using automation for self-serve order tracking, inventory, and returns management. By automating these parts of the ecommerce journey, your teams have more time to focus on strategic initiatives that move the business — and your revenue — forward.
Increase employee satisfaction and productivity. Customers aren’t the only ones who reap the benefits of AI in commerce. There are also advantages for employees. In fact, most businesses implementing AI report moderate to major improvements in employee productivity and satisfaction (84% and 82%, respectively). Developing a deep working knowledge of AI tools gives employees valuable career experience with a new technology. It can also offload many job functions that once felt tedious and monotonous, opening up new career trajectories and reskilling opportunities.
While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Here’s everything you need to know about the unique benefits of AI in commerce, and how leaders are evaluating, investing in, and implementing it.