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FIFA brings unforgettable FIFA World Cup 2026™ moments to life with Agentforce and Slack

Explore FIFA World Cup 2026™ solutions

The image reads, “16 host cities in 3 countries connected.”

Coordinating a global workforce in Slack

One workspace helps teams coordinate rewards, resolve issues, search Salesforce records, and keep tournament operations moving across volunteers and staff.

The image reads, “85% autonomous FAQ resolution rate in the first 45 days.”

Agentforce turns a media backlog into instant support

Two AI agents support journalists from the first question through accreditation while Data 360 grounds every decision in approved knowledge.

More from the FIFA World Cup 2026™

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The #1 Agentic CRM delivers the ultimate assist

Agentforce 360 and Slack will power workforce operations, host city coordination, and fan engagement across the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™, the largest sporting events on the planet.

The image depicts a 3D-rendered, metallic blue robot with #1 on its screen, holding a gold trophy.

Salesforce to transform fan engagement and tournament operations

Partnership brings the Agentforce 360 portfolio, including Slack, to the world’s largest sporting events — powering workforce operations, host city collaboration, and AI-driven fan engagement.

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About the Company

The FIFA World Cup 2026™ made tournament history as the first to feature 48 teams and three host countries: Canada, Mexico, and the United States.

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