Agentforce 360 and Slack will power workforce operations, host city coordination, and fan engagement across the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™, the largest sporting events on the planet.
FIFA World Cup 26™ is one of the most logistically demanding events on earth. Coordinating 16 host cities, thousands of workforce members, global media partners, sponsors, and billions of fans simultaneously across three countries demands infrastructure that is intelligent, connected, and always on. FIFA World Cup 26™ wanted technology that could match the scale and ambition of the tournament itself.
For both the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™, the full Salesforce ecosystem, including Agentforce Service, Sales, and Marketing, keeps the tournaments connected to host cities, suppliers, and stakeholders. One unified platform. Zero dropped balls.
Salesforce is expanding its partnership with FIFA at the 2027™ Women's World Cup to include Slack and the Agentforce 360 Platform. Autonomous agents will reason over tournament data to deliver personalized, omnichannel fan experiences at scale across FIFA's global digital platforms. The beautiful game, beautifully personalized.
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Based on G2 Grid Reports and verified customer reviews and rating as of [February 2026]
