Marketing Cloud, Trailhead...
Navigating a multifaceted distribution workflow. Sometimes twice.
Introducing New York City’s vaccine management platform.
On the backend, this information is captured in a personalized, profile-like record in Service Cloud, which officials use to confirm eligibility and report on progress by zip code, demographic specifics, and more. It is also used by staff at the clinic where the person booked their appointment, minimizing the amount of information that needs to be collected onsite and helping the entire process move faster, with fewer contact points.
Shield was added, helping to bring an additional layer of security to the system and to enable DoITT to comply with applicable data privacy and security laws, such as Health Insurance Portability and Accountability Act (HIPAA). MuleSoft’s integration and API capabilities facilitate email communications to people regarding their appointments, as well as help data dependencies across the vaccination process run smoothly.