Salesforce for CMOs
Marketing has more to influence. Less of it happens where you can see it.
Customers are forming opinions through AI, peers, and social communities long before they reach your properties. The traditional funnel still has value. It just doesn't tell the whole story of how customers discover, evaluate, and choose brands.
Explore how CMOs can build brand preference, turn intent signals into revenue, and prove marketing's impact.
The CMO Agenda
What's top of mind
As customers change how they discover, buy, and engage, CMOs need to rethink where they focus their attention, teams, and budgets.
Get discovered, earn trust, and be chosen.
Understand how AI represents your brand, the questions customers are asking, and what influences their choices. Use those insights to build trust and give buyers reasons to choose you.
Convert interest into revenue and loyalty.
Recognize buying interest sooner, respond while customers are deciding, and use their history across sales, commerce, and service to improve conversion and loyalty.
Prove marketing's impact and improve ROI.
Look beyond traditional attribution to understand marketing's contribution to revenue. Use measurement, testing, and customer research to determine which investments deserve more budget.
Put AI agents to work. Keep marketers in control.
Let agents build campaigns, personalize for every customer, and improve as they go. Agents ground their work in trusted data and clear goals, while marketers keep the strategy moving forward.
The new CMO playbook
Your next move
Discoverability
Shape what AI says about your brand
Customers are asking AI which brands to consider. See where your brand appears, how it's described, and which competitors show up instead. Use insights to improve accuracy, visibility, and brand reputation.
Brand & Content
Create experiences that customers trust and AI can use
Customers encounter your brand across websites, apps, campaigns, and storefronts. Use AI to create and personalize content, then manage and reuse it across channels without rebuilding every experience. Keep content and product information consistent, accurate, and on-brand.
Pipeline & Conversion
Turn more buying interest into revenue
Buyers research independently and often arrive ready to act. Recognize interest earlier, answer questions immediately, and connect to sales before opportunities are lost.
Customer Experience
Connect every interaction into a seamless experience
Customers don't see separate departments. They see one brand. Connect marketing, sales, commerce, and service so customers can reply, ask questions, and get help across channels with AI agents and teams using connected context to respond without making them start over.
Attribution
Understand what influences revenue, beyond the last click
The interactions you can measure don't always tell the full story. Combine attribution, testing, customer research, and sales results to better understand marketing's contribution, including the influences traditional reporting misses.
Channel and Marketing Mix
Know where to reach customers, and when to shift spend
Customer attention moves across search, social, web, email, and messaging. Use agents grounded in customer context to decide where to engage, which campaigns to prioritize, and when to shift channels or investment. Keep paid and owned marketing working toward your business goals as results change.
The newest innovations in agentic marketing
Get a look at today's latest agentic and AI tools for marketers in a few quick videos.
Improve AEO with Palmata
Palmata shows you how AI answer engines talk about your brand and exactly what to fix first to change it. Watch to see how it works.
Start Using Campaign Agent
While you focus on strategy, Campaign Agent acts as your digital campaign manager — creating assets, prioritizing sends, and optimizing budgets based on your team's direction. Watch to see how it works.
Let Piper and Hunter remix your B2B marketing
Meet Piper and Hunter, the AI agents that fill your pipeline from both ends. Piper turns website visitors into qualified conversations the moment intent is highest, while Hunter finds and engages the best outbound prospects before your competitors do. Together, they share context so nothing slips through the cracks and your reps spend their time closing. Watch the video to see them in action.
Want more? Check out these resources.
Are You Funding What Works?
The way customers discover, evaluate, and choose companies has changed. What happens when the signals we’ve learned to rely on don’t tell the full story?
Dreamforce Main Keynote
Watch as Salesforce CEO Marc Benioff is joined on-stage by leading CEOs to unpack how agentic AI empowers employees and creates connected customer experiences.
The AI Questions Marketing Leaders Need to Answer Now
Learn the framework for navigating autonomy, judgment, legibility, measurement, and ownership in the agentic web.
The Tenth Edition State of Marketing Report
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
Dreamforce Marketing Keynote
Learn how agentic marketing can help teams respond faster to customer behavior, optimize experiences in real time, and reach customers wherever they discover, engage, and make purchasing decisions.
The State of Demand Generation
Uncover where pipeline is actually lost, between intent and response, and what high-performing teams do differently.
Check Your Brand's AEO Health
Do you know what AI is saying about your brand? Find out with a brand report from Palmata.
State of the Agentic Enterprise
With insights from 2,000+ decision makers, see how leaders who are getting ROI from agentic AI are making choices, and how you can apply it to your path.
Explore Marketing Cloud
Get to know Marketing Cloud, the tool from Salesforce that gives every marketer agents that act. Learn how your team can shape what AI says about your brand, run campaigns that improve themselves, and turn buying signals into revenue.
Salesforce Signs Definitive Agreement to Acquire Braze
AI is raising the bar for marketers, who now need agentic solutions that can understand customers, make decisions, and act in real time. Salesforce is moving to lead that shift, through both organic innovation and acquisitions that meet the standards of our M&A framework.