Salesforce 2018 Mobile Shopping Focus Report

Actionable insights from 300+ million global shoppers.

Mobile is the biggest retail disruptor since the inception of ecommerce.

As more shoppers turn to their phones — whether they are online or in-store — retailers need to focus on creating truly connected journeys framed by the mobile experience. But how?

This report analyzes the mobile shopping activity of more than 300 million global shoppers across 37 countries. The insights gathered from this data provide a unique view into today’s mobile shopping behavior, including actionable insights and success stories from mobile-first brands to help guide your mobile strategy.

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